When it was time to do another Pop Up Shop in D.C. we knew we have to execute a vision that was broader than what we did the year before. So we decided to take a risk. We moved the location to a huge space and went with a concept that challenged expectations and was deeply personal to us. Premium Dry Cleaning and Laundry Service was only possible through our relationship with No Kings Collective who built the installation, ASICS who supported our vision, and Rock Creek Social Club who guaranteed that everyone who showed love would get it right back.
Of course, the next day Winter Storm Jonas hit and the D.C. Metro area completely shut down. We couldn’t have people risking their safety to come to the Pop Up so we postponed the rest of the event to the following week. We figured fewer people would show given it was a last minute change but we were humbled by the turn out and our community’s continued support.
Thank you for everyone who was able to come out, and thank you to those who couldn’t make it but sent their well wishes anyway. It felt like everyone was in that room with us and we couldn’t be more grateful.
Video by Pierre "@districtdodger" Edwards.