We see each new season as an addition to the larger collection of Premium Co’s history. Every new piece is an extension of our story. As we plan each season, we keep it in the context of our past, building a collection that spans seasons. Our vision has themes, variations, and motifs. Even a little bit of dissonance.
In many ways the Big Loop Terry Tee is synonymous with Premium Co. Our first runaway hit, the shirt has become something of a calling card, instantly recognizable by shape and material. What was once a unique take on a layering classic has become a staple for many, and a little bit of luxury for every closet they’re in. We’ve offered them in nearly every shade of grey, but as Spring 2015 arrives it’s time for an injection of color. Elevated basics are our thing, but a little twist goes a long way.
Our first release of this season is a collection of three Big Loop Terry Tees. The “Big Loop” denotes a terry cloth of a wider weave. A breathable and elastic material, it is plush, and its construction offers the heathered texture favored by our customers. In bright Red, subtle Olive, and rich Sand, each addition to the Terry Tee line brings variation with its integration into the Premium Co collection.
Red, Olive, and Sand Big Loop Terry Tees will be made available on our website starting at 7pm EDT on April 23. Retail is $62.