October 29, 2014

AW14 Lookbook

Style is built on comfort, both mentally and physically. We wear clothes that make us feel good, whether it's a layer for warmth, or a silhouette that projects exactly how we want to be seen. For Premium Co's Autumn/Winter 2014 Collection we are interested in the convergence of comfort and identity during this time of evident mortality. Fall is a period of silent change. It is now that we take stock, making sense of all we have done and seen and absorb it into our consciousness as lessons for the future. Building off of our previous collections, we offer pieces that enhance a wardrobe rather than clear it out entirely. We want to help our customers develop their self-expression, rather than whitewashing and establishing a new way to conform. The pieces from AW14 are layerable, they’re fit to combine. Last season we provided basics, now we offer our next level.

The first drop of the season is a set of full zip and quarter zip hoodies. We're offering these hoodies in the same materials as our Terry Tees so they fit seamlessly into any collection, whether it contains our iconic tees or not. The Big Loop Zip Hoodies are made out of our Big Loop Terry, the immediately recognizable material from our most popular pieces. They’re full cardigans, offering full length, two-way RiRi zippers, with extended sleeves for stacking, and side slits to keep layered pieces in view. The hoodies are lined, also with French Terry to ensure warmth in dropping temperatures is uncompromised. The Quarter Zip Hoodies are made from the classic tighter knit terry from our original tees. They also feature RiRi zippers, extended sleeves and side slits.. Naturally, all pieces boast a seam up the back, like all of Premium Co’s originals.


The Big Loop Zip Hoodies retail for $120 USD and will come in Ivory, Charcoal, and Heather.

The Quarter Zip Hoodies retail for $115 USD and will come in Black, Olive, and Burgundy.

All pieces will be available October 30 at 7PM EST.

11/6: Neoprene Bomber Jacket and Neoprene Lounge Pants Preorder.

11/13: Wool Overshirts and Wool Lounge Pants.